Objective To evaluate the medical service quality of family doctor in Changshi town based on Service Quality scale to provide references for carrying out the family doctor service in rural areas. Methods The questionnaire designed according to SERVQUALscalewas investigated in experimental areas and non-experimental areas in Changshi, where the family doctor service have been carried out. The implement effect was evaluated by a comparative research in rural areas. Results Medical service quality estimation total scores in experimental areas and non-experimental areas were -0.95 and -2.26 respectively. The visibility, reliability,responsiveness, guarantee and empathetic five dimensions were -0.87, -1.15, -1.05, -0.70, -0.98 in experimental areas respectively and -1.22, -2.54, -2.85, -2.14, -2.57 in non-experimental areas respectively. Therewas significantly statistical difference (P<0.05, respectively). The reliability, the cost and diagnosis was -1.15 and -1.52 respectively, which was the lowest in five attributes and in single items of experimental areas.In addition, 78%of the residentsconsidered that the variety and quantityofmedicinewere insufficient in healthcenters and health rooms. Conclusion The family doctor service in rural areas can improve thesatisfaction of medical services, but reducing and transparent charging, improving clinic level, and increasing types and quantity of drug of grassrootmedical institutions could be reinforced. |